Is your inbox full of endless requests that never end? Do you feel like you are constantly putting out more work than you are getting out of it? Or maybe you are just so tired from work all day that you have no balance between a social life or your hobbies because you spend your free time lying in bed all night and on weekends? If you answered YES to those questions then burnout has gotten the best of you.
Read MoreIf you ask us, branding is the most exciting part of starting a business! However, for those who are less marketing savvy, it can also be one of the greatest challenges. When it comes to making your mark, having the right logo and visual identity to match your business’ purpose is so important. Read on to find out how to choose your brand colour and logo style!
Read MoreMood boards are a curation of physical or digital visuals. Think of a collage of imagery, typography textures, colour palettes and descriptions. They help evoke certain feelings and emotions that words can’t do justice. Believe it or not, mood boards are not just for designers. Mood boards are a popular tool used for developing and defining ideas and directions. Think of mood boards as a means of visual communication and organization.
Read MoreThese days the logos of successful brands are easily identified by the general public in less than 30 seconds (i.e. Nike’s iconic swish). Logos have been used as an effective tool for advertising and marketing. When considering a rebrand or building a brand, it is essential to get your logo executed well on the first try. Here are 3 questions you should think about before choosing the perfect logo for your own brand.
Read MoreWe all have those times where you feel either burned out or just uninspired to create new and refreshing content. Some take a break and some just push out material just for the sake of doing it. There comes a time where rebranding is necessary in order to gain a new audience, keep the old ones captivated, or sometimes even both. It is not about whether you take a break or how you brand yourself/your company, it is about how you bounce back to come back better than ever.
Read MoreGraphic design is everywhere, and it’s such a staple in PR and creative marketing. However, there are times when the same content on social media constantly gets recycled and by the time your brand adopts the “latest” design trend you’ve seen on Instagram, it’s already out of fashion. It’s also difficult to communicate what you want your brand aesthetic to be if you don’t know what you want!
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