Whether you are an influencer, lawyer, doctor, or event planner, regardless of the profession you are in it is safe to say that your business is built off customers and is the reason why you are successful so it only makes sense that you would want to market to as many people as you can.
Read MoreImagine living life without colour – life would be pretty dull. Not only do colours allow us to express ourselves creatively, it is a crucial part of everyday communication. Colours evoke emotions, influence our perceptions, and can provide information without words. The concept of colour psychology is a topic that can benefit your branding and marketing strategies.
Read MoreYou’ve worked hard on your content, piqued some interest through a strong hashtag strategy, and now have a new set of eyes grace upon your profile. There’s a split millisecond for your hard work to come to fruition and make an impact as your target audience skims over your profile.
Read MoreLet’s talk blogs! You have probably seen them on your favourite brands’ websites or read a few to find out more information about a certain topic. But, what purpose do blogs serve for a brand and how do you get started on writing a blog? Here are a few tips we have come up with to help you write that perfect blog post for your website.
Read MoreSuccessful brands are constantly pumping out creativity on various platforms to connect with their customers on a deeper level. You can thank design and its important role in influencing our impression on different brands. Design is all about being inspired to create. The internet is the best place for free and accessible inspiration. Bookmark this blog post to elevate your next graphic design project.
Read MoreEmail newsletters should be part of every company’s marketing strategy. If you haven’t got this running smoothing already, there’s no better time to start than now and the clock’s ticking as online sales make up a huge chunk of business revenues nowadays. We’re here to walk you through the steps in getting started.
Read MoreYou might be thinking the content you may be putting out on Instagram is good but how does it feel when thousands of people agree and follow/like your content? Ever since Instagram has changed their algorithm from displaying chronological posts to now posts that you interact with the most it's getting harder for businesses, influencers, or just your friends to get the recognition they deserve and is harder for them to gain likes and followers.
Read MoreTrends are constantly changing and adapting as we grow and learn. At Glo Media we’re embracing the ever-changing pace of digital marketing. With everyone and almost everything transitioning to being online, visual communication is tremendously influential more than ever.
Keep an eye out this year for the following design trends and think about how you can incorporate them into your own brand.
Read MoreIf we’ve learned anything from 2020, it’s to be prepared and stay one step ahead of any changes that might appear. Before you finalize any campaigns, goals, or marketing plans for this year, ask yourself if you have dug deep enough and looked at how your company’s branding has been working for you. It’s time to re-evaluate your branding position if it’s been a while since you looked at it. After all, our global landscape has shifted so much last year and standing on old news resonates with no one.
Read MoreContent marketing and content strategy go hand in hand and you’ll never reach your true destination without the duo working perfectly in sync. Content marketing is the process of creating, publishing, and sharing awesome, authentic content. Content strategy is the means by which everything is driven. In other words, the reason behind why you are writing blogs, sending newsletters, or uploading podcasts. Why drive aimlessly around the world when you can pin down your destination? Equip yourself with the best tools and shorten the time it takes to get there
Read MoreUsing specific hashtags on social media platforms actually serve a purpose and can help you engage with current and potential customers. The use of hashtags gives people the opportunity to discover new accounts/brands through topics they are already showing interest in.
If you are thinking about upping your Instagram game and wondering why you are not gaining the engagement you deserve on your posts then you might want to consider including hashtags when you post and gain knowledge on why this specific symbol plays a crucial role in your social media game.
Read MoreAnniversaries are a big deal even though we never have time to stop and smell the roses. Despite the global pandemic that slowed things down, we prevailed and our second year in business whizzed past in the blink of an eye. As we welcomed new clients to the Glo family, we also brought on an amazing new team member, Donna!
Read MorePodcasting can be a valuable tool to increase your brand awareness. Technology gives brands an opportunity to market themselves in ways they have not been able to before and is now faster than ever. It gives brands ways to communicate with their existing and potential audience in numerous ways and podcasting is just the tip of the iceberg.
Read MoreWith social distancing, more and more people have increased their online social media use in order to connect with each other, share information, and enjoy some much-needed laughter from fun photos or videos that are constantly being uploaded. Facebook, Twitter, and Instagram are well-established platforms that most of us turn to every day already. How much do you know about a relatively new player named Tik Tok? It’s a social media sensation that has been successfully expanding its reach since 2017!
Read MoreThese days the logos of successful brands are easily identified by the general public in less than 30 seconds (i.e. Nike’s iconic swish). Logos have been used as an effective tool for advertising and marketing. When considering a rebrand or building a brand, it is essential to get your logo executed well on the first try. Here are 3 questions you should think about before choosing the perfect logo for your own brand.
Read MoreWhat is SEO and why is it important? As a marketer or just anyone interested in the business side of things may have heard of the acronym SEO. These three letters are everywhere but what exactly is it? If you don't want to end up on the second page of Google search we highly recommend you to check out this blog and download the Free SEO Resource too!
Read MoreMake your customers the top priority and they take care of you! Customer service on social is literally a life-changing topic that deserves a whole conversation on its own. Brands thrive when their customer service is top-notch whereas things begin to unravel when businesses lack the right touch.
Read MoreOne of the biggest social platforms to this date is Instagram. This media outlet allows creators and brands to get their name out there, promote their business, and share with the world what they are all about. Instagram may look like a simple platform where individuals can post whatever and whenever but if you want to be successful in your Instagram game, it takes hard work and planning.
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